Grupo SAESA
Self-service app for Grupo SAESA's electric utility services
We developed a self-service application that enables users to manage their electric utility services in a simple, fast, and secure way, enhancing the digital experience and strengthening customer relationships.
- Industry
- Regions
- 🇨🇱 Chile
- Published
- July 2026
The Company
Founded in 1926, Grupo Saesa is one of Chile’s leading electricity groups, specializing in power distribution and transmission. Through its portfolio of companies, it serves more than 800,000 customers across southern Chile while developing critical electrical infrastructure that supports communities, industries, and regional economic growth. Committed to service excellence, innovation, and sustainability, Grupo Saesa continues to advance its digital transformation by optimizing operations, strengthening asset management, and enhancing customer experiences. The company continuously invests in modernizing its digital platforms and customer channels to support the evolution of the electric grid and the transition toward a smarter, more sustainable energy system.
The Challenge
During the period of mandatory social isolation, the client sought to accelerate its digital transformation by providing users with new and improved tools to ensure service continuity.
The Solution
We developed a digital solution that brings together four key service capabilities: self-reporting energy consumption, subscribing to electronic billing, viewing bills, and paying for electric utility services. The application enables users to better understand the status of their service and pay their bills quickly and easily through a user-friendly experience designed around their needs and expectations.
To achieve this, we applied an adapted methodology that included workshops, user interviews, and usability testing to optimize the design from both the business and user perspectives.
Benefits
- New metrics for measuring user satisfaction.
- Introduction of a service-oriented approach.
- Improved customer experience through easy, fast, and secure access to information.
- Higher customer satisfaction levels.
- +950,000
- Users
- 26%
- National coverage
- USD 140 million
- Annual profits