Warner Media
Modernizing Turner’s advertising and programming management system
We modernized the advertising and programming management platform with a modern architecture, greater flexibility, and an improved user experience, making it easier to introduce new business capabilities.
- Industry
- Capabilities
- Regions
- 🇦🇷 Argentina
- Published
- July 2026
The Company
WarnerMedia was one of the world’s leading media and entertainment companies, with a broad portfolio of iconic brands spanning television, film, news, and streaming. Through its production studios, television networks, and digital platforms, the company reached millions of viewers worldwide with entertainment, sports, and news content. As consumer behavior shifted toward digital experiences, WarnerMedia continuously invested in transforming its platforms to deliver content faster, more personalized, and consistently across channels. Its strategy combined technology innovation, efficient content management, and omnichannel experiences to strengthen audience engagement and scale content delivery globally.
The Challenge
The company relied on a legacy application to manage programming schedules and advertising inventory. The technology on which it was built limited the platform's evolution and made it difficult to introduce new functionality due to the shortage of specialized resources.
The challenge was to modernize the solution without disrupting day-to-day operations, providing an architecture capable of evolving alongside business needs while improving the experience of internal users.
The Solution
We modernized the platform by developing a new business layer and a redesigned user interface while maintaining operational continuity throughout the transformation.
The solution was built on a web architecture based on Java, Spring, microservices, and Angular, providing a more modular foundation ready for future enhancements. As part of the project, we applied User Experience (UX) methodologies to redesign the application's interactions and simplify the daily workflows of business users.
Benefits
- Reduced platform response times.
- Increased adoption of the web application among business users.
- Enhanced user experience through a more intuitive interface.
- Greater agility to introduce new features and respond to evolving business needs.