Grupo Festina
Digitalizing training for sales teams and distributors
We created a gamified learning platform that digitizes training for sales teams and distributors, strengthening product knowledge, increasing brand engagement, and improving sales effectiveness across international markets.
- Industry
- Capabilities
- Regions
- 🇪🇸 Spain
- Published
- July 2026
The Company
Founded in 1902, Festina Group is an international company specializing in the design, manufacturing, and distribution of watches and jewelry. Operating in more than 90 countries, the group manages a portfolio of well-known brands supported by an extensive distribution network that spans retail stores, e-commerce, and commercial partners worldwide. Driven by innovation, design, and customer experience, Festina Group continues to enhance its digital capabilities to strengthen its brands, streamline content management, and deliver consistent omnichannel experiences. The company continuously invests in modernizing its digital platforms to support business growth and meet the evolving expectations of today’s consumers.
The Challenge
Festina needed an agile and engaging solution to effectively share product knowledge across its extensive distributor network and ensure a consistent understanding of its broad product portfolio.
The Solution
We developed a gamified platform featuring training modules, multilingual support, Apple ID sign-in, a question-and-answer system with user rankings, peer challenges ("battles") to encourage participation, and a rewards catalog where users can redeem points earned through the platform.
Benefits
- Simple, intuitive, multilingual user experience.
- High levels of security.
- Faster and more efficient training processes.
- Stronger brand loyalty through sales enablement and rewards.
- Improved sales effectiveness driven by better product knowledge.
- On-demand access to product information for sales teams.
- Measurable training outcomes.