Club La Nación
Club La Nación: self-service platform for subscribers
We built a self-service platform that enables members to manage their subscriptions independently, enhancing the digital experience and optimizing customer service channels.
- Industry
- Capabilities
- Regions
- 🇦🇷 Argentina
- Published
- July 2026
The Company
Launched in 2001, Club LA NACION is one of Argentina’s leading membership and loyalty programs. With millions of members and an extensive network of partner brands and merchants, it provides exclusive discounts, promotions, and experiences across categories including dining, entertainment, travel, fashion, retail, and services. As part of its innovation strategy, Club LA NACION continues to evolve its digital channels to deliver more personalized experiences, strengthen relationships between brands and members, and streamline the management of content and benefits. The platform continuously invests in modernizing its digital capabilities to meet evolving customer expectations and enhance engagement across its partner ecosystem.
The Challenge
As part of the subscription management application previously developed for Club La Nación, the client needed a frontend capable of consuming existing APIs and enabling members to manage their subscriptions without having to contact the call center.
The Solution
Baufest designed the user interface, developed, tested, and deployed the client's website to production. The new platform enabled users to manage their subscriptions online while streamlining the customer support process through a workflow-based request management system, eliminating the need for phone calls.
Benefits
- Reduced call center and licensing costs.
- A faster and more efficient customer communication channel.
- Higher user satisfaction with the platform.